Radio Interview: Power of Content Engagement, Sharing

On Feb. 3, I spoke on Bert Martinez’s show “Money for Lunch” about content engagement, sharing and new ways of reaching digital audiences. Here are the topics I discussed on the show:

  • Why engagement is a powerful benchmark.
  • Why people share content.
  • Key factors in trying to get people to share content.
  • Why snackable content is engaging.
  • What makes content go viral.
  • Issues to consider with virality.
  • What you should focus on with digital audiences.
  • New ways media companies and businesses are reaching audiences.

My interview starts at around the 42:15 mark. Listen to the radio show.