Times Insider: 'I got my dog through The New York Times'

The New York Times once offered a lost-and-found service. The newspaper sold brass tags -- each engraved with a unique number -- for 15 cents in the 1920 and 1930s, according to the Dec. 29 Times Insider. The tag could be dropped in the mail and the newspaper would arrange to get the item to its owner. Read full story.

Source: http://www.nytimes.com/2016/12/29/insider/...